The shrine is located on a street of the same name, Azuma-dori , and after WWII this street and a small alleyway named Mihara-komichi developed into a main street. However, a series of fires broke out and the bemused local residents tried to work out what they should do. The conclusion was that as there was an Inari Jinja on the corner of the street they should form an association with Kyoto’s Fushimi Inari Daimyojin. The shrine was named Azuma Inari Daomyojin and a delegation visited Fushimi Inari Taisha to receive the latter’s blessing. This was forthcoming, and there have been no fires in the area ever since.