Just when it was founded is unclear, but it is said to have been in existence at a location near to its present site in 1596. In the early Edo Period prostitution was widespread in Edo and in an effort to bring it under some control the second Tokugawa Shōgun, Hidetada, issued an order in 1617 establishing the Yoshiwara red light district and designating it as the only place in the city where prostitution was legal. The shrine happened to be located in the new Yoshiwara and came to be known as the district’s tutelary shrine.
Takemizuchi-no-mikoto (175E) 武甕槌命
From Merged Shrines
Annual Festival: May 22
Divine Favours (御利益 Goriyaku)
Improved win rate (勝運向上, Shoun-kojo)
Business prosperity (商売繁盛, Shobai Kanjo)
Recovery from illness (病気平癒, Byoki Heiyu)
Sound health (無病息災, Mubyo Sokusai)
Better luck with money (金運向上, Kinun Kojo)
Protection against misfortune (厄除け, Yaku-yoke)
Better Fortune (開運, Kaiun)
Yoshiwara was destroyed in the Great Meireki fire of 1657 and it was decided to to reopen it in Asakusa. This was called the New Yoshiwara, and the shrine is apparently still referred to as the tutelary jinja for the original Yoshiwara. In 1675, when the shrine was being rebuilt, a type of ceremonial folding fan known as a Suehiro was unearthed and this became the name of the shrine. It was once more destroyed by fire, this time in the March 1945 firebombing.
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